• Richard Hammond and Redditch Mayor Susan Eacock perform unveiling

• Classic 650 125th Anniversary Limited Edition displayed with historic machines

Redditch, England: Date 23/06/2026: Royal Enfield, the global leader in the mid-size motorcycle segment (250cc–750cc), has celebrated the brand’s historic British roots in Redditch, England, with the installation of a ‘World Origin Site’ plaque, marking the legacy of Royal Enfield’s first factory location in this 125th anniversary year.

The unveiling took place at the site of Royal Enfield’s Hunt End Works, on what is now known as Enfield Road, with motoring journalist and TV personality Richard Hammond joining Redditch Mayor Susan Eacock; flanked by members of the local community, Royal Enfield staff, Riders Club members and surviving workers from the original Redditch manufacturing plant.

Commenting on the unveiling, Richard Hammond said

“My heart lies with two wheels, motorbikes are my private passion and as a local boy by birth, growing up nearby to this area, it’s a great pleasure to mark this World Origin Site celebrating Royal Enfield; a longstanding, proud brand that rings with familiarity around the world and continues to honour the workers that laid the foundations here in Redditch.”

Founder of World Origin Site, Martin Wilkie said:

“It’s just a wall in Redditch today, but 125-years-ago, somebody did something that changed the world and we’re here to mark the exact spot.”

Royal Enfield motorcycles from five generations lined Enfield Road, highlighting the brand’s title as the oldest motorcycle brand in continuous production, with a legacy spanning 125 years. From the modern ‘Project Origin’ replica of Royal Enfield’s first motorcycle, launched in 1901, to a fully restored first edition 1932 Bullet, the iconic model that began Royal Enfield’s journey to manufacturing in India and is still in production today.

The 2026 Royal Enfield Classic 650 125th Anniversary Edition, was also displayed to represent a lineage that began with the first Royal Enfield motorcycle in 1901, spanning multiple generations and continents. The limited edition model, due on sale in Europe from August, is a meticulously crafted physical tribute to the brand’s enduring legacy. Embossed with a 125 Year crest in gold on classic red. This Special Edition employs an ‘hypershift’ paint application, the unique kaleidoscope-like paintwork highlights the fusion of heritage and celebration, the perfect tribute to Royal Enfield’s timeless, iconic, and evolving spirit.

Royal Enfield has evolved into one of the world’s most iconic motorcycle brands, loved by generations of riders for its timeless design, authentic character, and philosophy of Pure Motorcycling. Today, the brand has a presence across 80+ countries, supported by a growing retail network of over 3,200 stores globally, seven international CKD assembly facilities, and vibrant riding communities around the world.

Its portfolio spans 15 internal combustion engine motorcycles across Heritage, Cruiser, Roadster, Adventure, and Pure Sport categories, each reflecting the brand’s ability to blend heritage with modern relevance for riders across markets. More recently, Royal Enfield has also marked its entry into electric mobility with Flying Flea, its new city+ electric mobility brand, launching the Flying Flea C6.

(ENDS)

Editors notes

• What is a World Origin Site? A World Origin Site is somewhere completely unique. It marks the place, people and moment when something truly ground-breaking was invented, discovered or first used. This includes where and when some of the world’s most significant cultural events, familiar brands and global companies originated.

  Only one place on the planet can ever lay claim to these landmark moments in the development of our modern world. World Origin Site .Org has been created to record, recognise and celebrate these sites whether they are marked by a monument, museum or are just a humble house, shed or street corner. Every World Origin Site matters. More info here: WorldOriginSite.org

• Full high definition imagery accessed on the Royal Enfield UK Media Site: https://royalenfieldmedia.co.uk/folders/281/.

• View the video with Richard Hammond captured on the day here: https://www.instagram.com/p/DZ7Qm_lIVDT/?hl=en

• Richard Hammond is pictured riding the ‘Smallest Cog’ restored 1970 Interceptor 750 Series 2.

• Classic 650 125 Year Limited Edition photos here: https://royalenfieldmedia.co.uk/folders/183

• nly 100 units available worldwide via an exclusive drop between July 27 – 30, 2026

• Global registrations open July 15, 2026

• UK price confirmed at £8,150

Royal Enfield, the global leader in the mid-sized motorcycle segment, today commenced the registrations for its limited edition Shotgun 650, created in collaboration with the celebrated custom builder – Rough Crafts. Inspired by the bespoke custom motorcycle ‘Caliber Royale’, this limited-edition Shotgun 650 was first showcased at EICMA 2025 followed by its showcase at Motoverse 2025, and has since generated excitement globally.

Limited to just 100 individually numbered motorcycles across India, Europe, North America and APAC, with each region having 25 units available, the Shotgun 650 x Rough Crafts Drop is a true collector’s piece.

The exclusive, limited edition Shotgun will be priced at £8,150 in the UK, as part of the EMEA Sales Day.

The motorcycle drop will be phased region wise between July 27-30, 2026 as per the below details:

• July 27, 2026 | EMEA Sales Day | 7PM CET | Units: 25

• July 28, 2026 | Americas Sales Day | 10AM EST | Units: 25

• July 29, 2026 | APAC Sales Day | 7PM AEDT | Units: 25

• July 30, 2026 | India Sales Day | 7PM IST | Units: 25

This exclusive drop will be available to Royal Enfield enthusiasts worldwide, with the first 25 customers in each region earning the privilege of owning this limited-edition Royal Enfield Shotgun 650.

To be eligible to participate on the sale day, users are required to pre-register themselves online between July 15, 2026 to July 27, 2026 (EMEA).

Born from a culture of custom motorcycles, the Royal Enfield Shotgun 650, with its modular design philosophy, is a perfect canvas for self-expression and a standout platform for customisation. The collaboration with Rough Crafts brings forth exclusivity and craftsmanship, reflecting Royal Enfield’s lasting connection with the culture of customisation.

Speaking on the limited edition drop, Adrian John Sellers, Head of Custom & Motorsports, Royal Enfield, said:

“An elegant new expression of the Shotgun 650’s custom-first philosophy, this latest edition carries a distinctive design language inspired by the ‘Caliber Royale’ custom build—aligning perfectly with Rough Crafts’ signature black and gold aesthetic. With this limited-run motorcycle, we are proud to bring the artistry, craftsmanship, and understated yet aggressive silhouette of the original Rough Crafts custom build to our global community of riders, proving once again the limitless creative potential of the Shotgun 650 platform. This edition stands out as a collectible icon that inspires desirability while reaffirming Royal Enfield’s deep-rooted connection to the culture of personalisation.”

Styled with a combination of Gloss Jet Black and Matt Stealth Black, the motorcycle features a striking Gold Leaf stripe with a subtle grey accent flowing seamlessly across its panels, complemented by limited-edition numbering on the tank. A cast brass collaboration badge, identical to the one adorning the original custom, reinforces its authenticity. The other premium additions such as matching black bar-end mirrors, quilted leather seats, contrast-cut alloy rims, and gold fork inner tubes elevate both desirability and road presence. In addition to the motorcycle, owners will also receive a numbered limited edition gold on black artwork of a Caliber Royale custom build sketch, designed and signed by Winston Yeh of Rough Crafts.

Caliber Royale was custom-built by Rough Crafts with the Shotgun 650 as its base. It featured stretched proportions, signature fairing, hand crafted finishes in gloss and matte paint, gold leaf accents, and minute changes to the frame. Taking inspiration from the Caliber Royale, the Royal Enfield Shotgun 650 x Rough Crafts Drop elevates the Shotgun’s muscular stance with exquisite design elements.

Registrations open on July 15, 2026: prospective customers can register through the dedicated website link below: www.royalenfield.com/shotgun-roughcrafts-edition/

Marking a defining moment in its journey, the Royal Enfield Himalayan 450 recorded its strongest year yet, with an annual sales growth of over 53% (excluding India), reinforcing its place as a trusted, go-anywhere machine.

First introduced in 2016, this year celebrating 10 years of production, the Himalayan marked Royal Enfield’s entry into the 400cc segment with an entirely new form factor. One that reimagined capability as an everyday companion, equally at ease on highways, city streets and the road less travelled.

Cementing its position as one of the most loved and capable adventure motorcycles in its class, the motorcycle continues to build an evocative relation between man, machine, and terrain. From its 2016 debut as a purpose-built motorcycle for the Himalayas, to the ground-up reimagined do it all Himalayan 450 launched in 2023, the Himalayan has consistently pushed the boundaries of what a motorcycle can be, from weekend adventure to daily commute, cementing its place as a default choice for riders who refuse to be boxed into one kind of riding.

To further fuel the motorcycle’s momentum, the Himalayan Mana Black was introduced in 2025, a motorcycle inspired by the formidable Mana Pass, known to be one of the world’s most challenging high-altitude routes that strikes the perfect chord with the evolving adventure touring community of riders.

Himalayan Domination – Setting Sales Records

This year has emerged as the strongest yet for the Himalayan 450 globally, with record deliveries to riders across markets. Since its debut in 2016, the platform has grown significantly — from the introduction of the new Himalayan 450 powered by the Sherpa engine at the end of 2023 with over 9,600 units sold that year, to annual global sales surpassing 38,000 units this year — steadily expanding the mid-size adventure touring segment worldwide.

Following its leadership in India’s mid-size adventure segment for a decade, the Himalayan has further bolstered its popularity in markets such as Brazil, where the motorcycle has emerged as the best-selling adventure motorcycle in its class, reflecting its universal appeal and Royal Enfield’s growing global footprint.

Over the past few years in the UK, the Himalayan 450 has covered extraordinary ground. Most recently it has demonstrated its versatile capabilities both on and off-road over the past year, with particular highlights including its use in partnership with the British Army, and a dominant win in the singles class at the Valleys X-Treme Lite event in Wales.

Having circumnavigated the world multiple times, the Himalayan has served as a trusted companion for adventurers and explorers undertaking journeys few motorcycles could endure.

Looking forward, the Himalayan will be among the most prominent motorcycles at the Adventure Bike Rider (ABR) Festival, one of the world’s most celebrated adventure motorcycling events, drawing attention and admiration from riders and enthusiasts globally.

Rooted in the Himalayas, which remain Royal Enfield’s spiritual home, the Himalayan continues to extend beyond the motorcycle through a rich ecosystem of rides and programmes such as the Himalayan Odyssey, along with initiatives like the Great Himalayan Exploration that celebrate journeying across these landscapes. Together, these experiences continue to foster a global community of riders connected by the spirit of pure motorcycling.

Royal Enfield, the global leader in the mid-size motorcycle segment (250cc–750cc), has been ranked the 3rd strongest auto brand in the world by Brand Finance, in its Automotive Industry 2026 report. The recognition places Royal Enfield amongst the world’s most admired automotive names and strengthens its position as a truly global Indian brand, one that continues to shape the future of motorcycling while staying true to its timeless spirit.

Royal Enfield achieved a Brand Strength Index (BSI) score of 88.9/100 with an AAA rating, while recording a remarkable 30% surge in brand value to USD 1.2 billion.

As the oldest motorcycle brand in continuous production with a legacy spanning 125 years, Royal Enfield has evolved into one of the world’s most iconic motorcycle brands, loved by generations of riders for its timeless design, authentic character, and philosophy of Pure Motorcycling. Today, the brand has a presence across 80+ countries, supported by a growing retail network of over 3,200 stores globally, seven international CKD assembly facilities, and vibrant riding communities around the world.

Royal Enfield holds strong market positions globally, from Melbourne to Munich and Rio to Bangkok, and continues to build deep emotional connections with riders through its motorcycles, immersive experiences, and culture-led community platforms.

Its portfolio spans 14 internal combustion engine motorcycles across Heritage, Cruiser, Roadster, Adventure, and Pure Sport categories, each reflecting the brand’s ability to blend heritage with modern relevance for riders across markets. More recently, Royal Enfield has also marked its entry into electric mobility with Flying Flea, its new city+ electric mobility brand, launching the Flying Flea C6.

The strength of the brand is further reflected in the recognition it continues to receive across quality and partner ecosystem benchmarks. Royal Enfield was ranked highest in overall two-wheeler initial quality in the J.D. Power 2025 study and secured the #1 position in the Federation of Automobile Dealers Associations (FADA) Dealer Satisfaction Survey.

• Introducing the all-new Bullet 650; a tribute to impeccable British lineage and indomitable Indian soul. Old school forever!

• Born in 1932 the Bullet is the world’s oldest motorcycle in continuous production, now in a new powerful 650cc Twin incarnation – joining the celebrations for 125 Years of Royal Enfield

• Celebrated at the Royal Albert Hall with the “Ballad of the Bullet” creative collaboration

May 5, 2026: Royal Enfield has confirmed the UK pricing and availability for the Bullet 650 with a price of £6,749, set to arrive in UK dealerships this week.

The Bullet stands as one of the world’s oldest motorcycles in continuous production, now in a new powerful 650cc Twin incarnation, a lasting tribute to its impeccable British lineage and indomitable Indian soul, carrying its legendary DNA forward in every detail.

With the vintage-inspired bench seat, traditional nacelle, and commanding upright riding stance staying true to the signature Bullet silhouette, the Bullet has always stood for authenticity, resilience, and character. This new chapter carries that spirit forward, with more presence, more performance, and the same unmistakable riding experience.

For its initial reveal at EICMA 2025, in Milan, Italy, the Bullet 650 was unveiled with a historic collaboration with the Royal Albert Hall, London, set to the tune of a truly unique and one-of-a-kind score titled ‘The Ballad of the Bullet’. This film and composition perfectly epitomises the weaving together of two iconic institutions of the UK and India, blending together of South Indian percussion and the world-famous Grand Organ of the Hall, and displayed in stunning images that capture the Bullet 650 at the Royal Albert Hall.

As 2026 marks the 125th Anniversary of Royal Enfield, and celebrating being the world’s oldest motorcycling brand in continuous production since 1901, the Bullet 650 will be available in dealerships from this week onwards.

Colourway	UK (OTR)
Bullet 650 – Cannon Black	£6,749

2026 Bullet 650

The Bullet finds its most powerful expression yet with the acclaimed parallel twin 650cc engine delivering an authentic ride that’s more resolute than ever. Paired with it are the proven steel tubular spine frame, gleaming hand-painted pinstripes, iconic tiger lamps, vintage-inspired 3D winged badge and a commanding riding stance, preserving all the hallmarks that have made this motorcycle an icon for generations.

The Bullet 650’s twin engine delivers smooth power and effortless acceleration, ideal for both relaxed and spirited rides, with figures of 34.6 kW (46.4 bhp) and 52.3 Nm of torque, while its precise 6-speed gearbox and light slipper clutch contribute to an effortless journey. With every curve designed in harmony with its parallel-twin heart, its substantial bodywork and commanding stance lend it the graceful presence of a true big-capacity, old-school motorcycle.

The motorcycle features a sumptuous bench seat (at 800mm) and raised handlebars to give its rider true presence on the road, while its Showa suspension absorbs imperfections with composure. Its all-metal construction rests on 18-inch rear and 19-inch front wheels, a traditional balance that anchors its distinguished form. The signature teardrop tank with its venerable winged badges and casquette-mounted LED headlamp complete with “tiger-eye” pilot lamps – first seen on Royal Enfields in 1954 – seals its lineage.

The Bullet has always stood for resilience, as a motorcycle that has endured, adapted and stayed true to its character for over 90 years. Every line, every contour, and every detail has been crafted to preserve the soul of the original, while bringing in the power and refinement of our twin-cylinder platform. To not create this motorcycle would have been inconceivable; it was a natural evolution.

A clean instrument cluster combines analogue charm and modern function with digital LCD readouts for fuel, trip, gear position, and service reminders that keep everything essential within easy sight. Riders can further personalise their machine with Genuine Motorcycle Accessories, tailoring its comfort and its style to their taste.

The Bullet 650 is a seamless blend of precision engineering with heritage DNA. Versatile, old-school and endlessly dependable, it is more than a motorcycle; it is a living legend with every ride a new chapter in an unmatched story.

The Bullet has proved infinitely adaptable across nine decades. The new Bullet 650 remains true to what it has always been. Timeless, steadfast, immersed in a halo of nostalgia, impossible to imitate. Beneath its signature silhouette lies the latest precision engineering; smoother, powerful and built for the riders of today.

Royal Enfield, the global leader in the mid-size motorcycle segment, today announced the new 2026 Guerrilla 450 APEX models for EMEA markets, a sharper, more focused expression of its street-performance roadster.

Built around the same visceral Sherpa engine, the APEX redefines intent through stance and control – featuring a lower, more committed riding posture, road-focused tyres, and design elements that amplify its corner-hungry character. Every element is tuned to reward rider input, making real-world streets feel faster, and more involving.

HIGHLIGHTS OF GUERRILLA 450 APEX VARIANT:

• Sportier riding position: Lowered and repositioned aluminium handlebars with a more forward-leaning riding triangle for a commanding, sport-focused stance.

• New road-biased tyres: APEX variant features new, road-biased 17” Vredestein Centauro ST tyres, carrying a sporty DNA while offering enhanced grip on wet and low friction surfaces.

• Updated ride modes: Refined Street and Sport ride modes with mode retention – allowing seamless switching and retaining the last selected mode across ignition cycles.

• Sharper visual identity and aesthetics: New CTGs, APEX Red and APEX Black further enhance the range, bringing a sharper visual identity. Standard rim tapes, a sculpted rear seat cowl and a colour-coded front cowl add to the motorcycle’s sportier stance.

• Additionally, a premium colour variant is available for the Guerrilla 450: Twilight Blue, alongside Shadow Ash.

Built on the iconic Sherpa platform and supported by a balanced steel twin spar frame, the 2026 Guerrilla 450 continues to deliver 40PS and 40Nm, offering strong, accessible performance across the rev range. Across its variants, the motorcycle emphasises stability under acceleration, agility in corners and confidence through changing road conditions.

All variants of the 2026 Guerrilla 450 are equipped with Royal Enfield’s Tripper Dash – a circular 4-inch TFT display with Google Maps-powered navigation and seamless smartphone connectivity – enhancing every ride with intuitive guidance, real-time ride insights, and providing a more connected, in-control riding experience.

Commenting on 125 years of Royal Enfield and 125,000 motorcycles built on the Sherpa platform, Yadvinder Singh Guleria, Chief Commercial Officer at Royal Enfield, said

“The Guerrilla 450 has established itself as a compelling proposition for riders seeking an engaging, street-focused motorcycle that blends everyday usability with spirited performance. With the 2026 updates, we are sharpening that proposition further — introducing a sportier expression with enhanced ergonomics, new road-biased tyres and features that amplify its agile, corner-hungry character. We now offer one machine with two flavours, to let customers choose between an upright, street-first ergonomics with plenty of muscle, or a grippier ride to conquer every corner. The launch also coincides with two important milestones for us as a brand — 125 years of Royal Enfield and 125,000 motorcycles built globally on the Sherpa platform.”

GRRR x Fairtex

Royal Enfield Guerrilla has partnered with Fairtex, the iconic Muay Thai brand, on a special collaboration rooted in discipline, precision, agility and controlled power – the traits of an urban fighter. The partnership introduces a limited-edition range of Fairtex x Guerrilla gear, including boxing gloves, Muay Thai shorts and a T-shirt, alongside a custom motorcycle based on the 2026 Royal Enfield Guerrilla 450 APEX. Finished in collaboration colours with a raw, street-focused stance, the build reflects the focused aggression and athleticism shared by both brands.

The collaboration was unveiled at GRRR Nights X Underground festival in Guwahati, an event designed to showcase the motorcycle’s versatility and performance. Drift demos, drag races and hands-on experiences gave participants a direct feel of the Guerrilla 450, complemented by live sets from EPR Iyer and Shaddly Mellow, along with DJ performances and an enthusiast meet-up that brought together the culture around the machine.

The 2026 Guerrilla 450 APEX adds a sharper, sportier dimension to the product, broadening its appeal to riders seeking agility and control in everyday urban riding. The range goes on sale in EMEA markets from April. Find your local Royal Enfield dealership at royalenfield.com.

Guerrilla 450	Pricing
APEX Black	£5,050
APEX Red	£4,995
Twilight Blue	£4,995
Shadow Ash	£4,995

Royal Enfield, the world’s longest-running global motorcycle brand in continuous production, is marking its 125th year with exciting news for riders: the continuation of its highly popular finance offers, now available until June 30th 2026, helping customers “bring in the spring” with attractive deals.

By extending the offer period for riders both new and experienced, a Royal Enfield motorcycle is now more attainable than ever before, with finance offers now available on the: the Super Meteor at 0% APR with Zero deposit on PCP [1], new 2026 Himalayan 450 Mana Black with 0% APR 50/50 Advance Payment Plan (APP) [2], and the Guerrilla 450 on a 5.9% APR Representative PCP offer [3].

With the days getting ever brighter and longer, there’s no better time capitalise on the good weather, securing a full season of riding adventures on a new Royal Enfield – with added benefits including a 3 Year Warranty, Roadside Assistance, and a free Royal Enfield Riders Club membership.

Finance offers expire at midnight on the 30th of June, speak to your local Royal Enfield dealership to find out more – or check the latest Finance Flipbook on the Royal Enfield website.

Headline New Season Offers available:

• Super Meteor 650 0% APR & Zero Deposit PCP

• Shotgun 650 0% APR & Zero Deposit PCP

• Bear 650 – 50/50 0% Advance Payment Plan

• Himalayan 450 50/50 0% Advance Payment Plan

• Classic 650 50/50 0% Advance Payment Plan

• Guerrilla 450 5.9% APR PCP

0% APR Representative & Zero Deposit

New for riders in 2026, and exclusive to the Shotgun 650 and Super Meteor, Royal Enfield is pleased to continue offering a 0% APR Representative PCP (Personal Contract Purchase) offer, with zero deposit required.

0% APR Representative 50/50 Advance Payment Plan (APP)

Royal Enfield’s 0% APR Representative 50/50 Advance Payment Plan finance offer continues to prove popular, and extends into 2026 for the Bear 650, Classic 650, Himalayan 450 (now including the new 2026 Mana Black), plus the Super Meteor 650, and Shotgun 650.

Low rate 5.9% APR Representative PCP and HP offers

PCP and HP finance deals at 5.9% APR Representative are available on the Guerrilla 450, Bear 650, Classic 650, Himalayan 450, Super Meteor 650 and the Shotgun 650.

Representative Examples and T&Cs

Super Meteor 650 Celestial (includes Bar End Mirrors Genuine Accessory) 0% APR Representative PCP [1]

Minimum £0 customer deposit required, 48 month term with payments of £92.00. £3,264 optional final payment.

Super Meteor finance information here.

[1] Offer available on Royal Enfield Super Meteor 650 Celestial with Bar End Mirrors ordered by 30/06/26. 48 month term. Minimum £0 customer deposit required. The model variant shown is for illustrative purposes only. Accessories may also be featured that are not standard fit. £3,264 optional final payment. With Royal Enfield Finance PCP, you may return the vehicle instead of making the final payment. It must be in good condition and, if you exceed the agreed annual mileage, you will be charged 10p per mile for exceeding 4,000 miles p.a. in this example. Subject to status. Guarantees may be required. T&Cs apply. Offer may be varied or withdrawn at any time. Participating retailers only. Your retailer will usually receive a fixed percentage commission for introducing customers to Royal Enfield Finance. CA Auto Finance UK Limited (FRN: 312683) trading as Royal Enfield Finance, PO Box 4465, Slough, SL1 0RW.

Himalayan 450 Mana Black 0% APR Representative 50/50 Advance Payment Plan [2]

Minimum £3,200 customer deposit required, 24 month term with no payments. £3,200 optional final payment.

Himalayan 450 Mana Black finance information here.

[2] Offer available on Royal Enfield Himalayan 450 Mana Black ordered by 30/06/26. 24 month term. Minimum £3,200 customer deposit required. The model variant shown is for illustrative purposes only. Accessories may also be featured that are not standard fit. £3,200 optional final payment. With Royal Enfield Finance Advance Payment Plan, you may return the vehicle instead of making the final payment. It must be in good condition and, if you exceed the agreed annual mileage, you will be charged 10p per mile for exceeding 4,000 miles p.a. in this example. Subject to status. Guarantees may be required. T&Cs apply. Offer may be varied or withdrawn at any time. Participating retailers only. Your retailer will usually receive a fixed percentage commission for introducing customers to Royal Enfield Finance. CA Auto Finance UK Limited (FRN: 312683) trading as Royal Enfield Finance, PO Box 4465, Slough, SL1 0RW.

Guerrilla 450 Base 5.9% APR Representative PCP [3]

Minimum £1,159.52 customer deposit required, 48 month term with payments of £54.99. £1,737 optional final payment.

Guerrilla 450 finance information here.

[3] Offer available on Royal Enfield Guerrilla 450 Base ordered by 30/06/26. 48 month term. Minimum £1,159.52 customer deposit required. The model variant shown is for illustrative purposes only. Accessories may also be featured that are not standard fit. £1,737 optional final payment. With Royal Enfield Finance PCP, you may return the vehicle instead of making the final payment. It must be in good condition and, if you exceed the agreed annual mileage, you will be charged 10p per mile for exceeding 4,000 miles p.a. in this example. Subject to status. Guarantees may be required. T&Cs apply. Offer may be varied or withdrawn at any time. Participating retailers only. Your retailer will usually receive a fixed percentage commission for introducing customers to Royal Enfield Finance. CA Auto Finance UK Limited (FRN: 312683) trading as Royal Enfield Finance, PO Box 4465, Slough, SL1 0RW.

• Busted Knuckles Build Off (BKBO) to showcase creativity and bespoke design utilising the Shotgun 650 as a base motorcycle.

• Six Royal Enfield dealerships selected as BKBO finalists from more than 600 outlets across the EMEA region.

• Final builds to be revealed at the Bike Shed Moto Show in London, 22nd to 24th May, with a public vote and expert panel to decide the BKBO winner.

April 15th 2026 – Royal Enfield, the global leader in midsize motorcycles, are renowned for making the most custom friendly motorcycles in the world. To celebrate, the brand is pleased to return with season two of the ‘Busted Knuckles Build Off’ (BKBO) Europe, a motorcycle custom build competition exclusively designed for Royal Enfield dealers, allowing builders to showcase their creative engineering, bespoke design, and artistic expression – utilising the Royal Enfield Shotgun 650, a platform inspired by custom, for custom.

Following a near six month build process and utilising a £5000 customisation subsidy from Royal Enfield, six of Europe’s finest Royal Enfield dealers will take centre stage at the 2026 Bike Shed Show, London on 22nd – 24th May, to determine which European dealer has built the most coveted Shotgun 650.

Royal Enfield dealers across key European regions were invited to create a custom concept, with six finalists getting selected to develop their designs into a physical reality.

The successful concepts were submitted by the following dealers:

• Czech Republic: Vintage Garage Motors

• Germany: Motorrad Bläsing

• France: KS Motorcycles

• Italy: Royal Enfield Rivera

• Portugal: Unik Edition

• UK: Krazy Horse

Adrian Sellers, Head – Custom & Motorsport at Royal Enfield, commented

“It makes sense for the final display of Europe’s 2nd BKBO to take place at the Bike Shed Show, an event that focuses on celebrating creativity, craftsmanship and culture surrounding motorcycles. It is going to be a real privilege to see the finest work from Royal Enfield’s dealer network take centre stage across the event, showcasing each dealer’s unique imagination and skillset as they interpret the possibilities of the Shotgun 650.”

BKBO took place once before, with the custom builds displayed at Wheels and Waves in Biarritz in 2023. Motorrad Bläsing of Germany were crowned winners with owner and creator Thomas Bläsing’s ‘Beach Cruiser’, having built it in just 4 months for his own pleasure.

The final preview of all six 2026 BKBO entries will be released online shortly before the Bike Shed show, with each machine benefitting from their own ‘documentary style’ film, these will feature across Royal Enfield’s social media. The public vote can be cast online and in person throughout the show, where the bikes will be on display around the ‘Dockside bandstand’, at the spectacular Tobacco Dock venue. One winner will be selected by combining votes from the public, Royal Enfield and a panel of renowned custom motorcycle designers on Sunday 24th May, with the winner receiving an all expenses paid trip to Royal Enfield’s Motoverse later this year.

• The first official Royal Enfield Authorised Service Centre opened in Chichester at Mono Motorcycles on the 29th March.

• Royal Enfield is looking to open further Authorised Service Centres across the UK, in a strategic rollout focusing on providing owners with service options reached in a reasonable time and distance from home.

Royal Enfield, the world’s oldest motorcycle manufacturer in continuous production, has announced the opening of its first dedicated Authorised Service Centre (ASC) in the UK, with a dedicated bay for Royal Enfield customers.

Starting with the partnership with Mono Motorcycles in Chichester, further service centres are planned to open strategically across the UK, supporting areas with limited nearby official dealership presence. This new approach enables Royal Enfield owners easier access to authorised servicing, with the initiative representing a significant first for the brand, and a convenient option for owners.

Regular servicing & maintenance appointments, plus warranty and recall related jobs, can all be booked to take place at these authorised centres, ensuring riders do not have to travel far to receive the official Royal Enfield treatment. Genuine Royal Enfield Parts will be used, with certified technicians all trained on the Royal Enfield line-up.

Owners are highly recommended to follow the given service intervals, with brand-new Royal Enfield motorcycles requiring an initial service at 300 miles or 45 days, followed by platform-dependent service intervals. This is every 3,000 miles or 6 months on the 350cc J-Series platform, 6,000 miles or 1 year on the 450cc Sherpa, and 4,660 miles or one year on the 650cc twin platform.

The opening of these Authorised Service Centres is a convenient solution for all owners, providing them with expert advice by RE trained technicians, and a place to carry out periodical maintenance, plus warranty and recall jobs.

After-sales advice for Royal Enfield owners can be found here: Royal Enfield UK website.

Critically, this ensures that all owners can easily adhere to the recommended service intervals, which is essential for guaranteeing the safety, durability, and longevity of the motorcycle, and supporting residual value if ever looking to trade-in for a new Royal Enfield motorcycle.

George Cheeseman, Royal Enfield UK Country Manager, stated:

We are delighted to welcome Mono Motorcycles as our very first Authorised Service Centre. This initiative further demonstrates our commitment to Royal Enfield riders, making sure we provide accessible, quality service right across the country. With this first appointment, we now look forward to adding, strategically, additional Authorised Service Centres, in areas where our riders most need them.

Mono Motorcycles can be found at:

New Barn Office, Row C Unit 4&5, Funtington, Chichester PO18 9DA
Email: info@monomotorcycles.co.uk

Any independent garages interested in becoming a Royal Enfield Authorised Service Centre should reach out to: support.uk@royalenfield.com.

Royal Enfield, the world’s oldest motorcycle brand in continuous production, celebrated its commitment to fostering a vibrant and inclusive motorcycling community by announcing the winners of its first annual Riders Club of Europe (RCE) Awards.

These UK dealerships have been officially recognised as the best in the country for their exceptional dedication to building the Riders Club of Europe through local community engagement and riding opportunities.

With awards presented to dealers in attendance on the 12th of March 2026, these first-ever awards recognised dealerships demonstrating exceptional dedication to community building, whilst providing ongoing and plentiful riding experiences for Royal Enfield owners.

For future 2026 Riders Club events, including regular dealership-led rides & demo days, One Ride 2026, and ‘Journey, Destination, Memory’ events, check the:

Riders Club

1st: CooperB Motorcycles, Wellingborough

2nd: Hatfields of Crowthorne, Berkshire

3rd: Moonraker Motorcycles, Norwich

CooperB Motorcycles took the top spot, demonstrating the most consistent and engaging community presence. They hosted the most events in the past year, and notably created a bespoke event series called “Scramalayan.” Their active and frequent engagement has set a high standard for community involvement across the RCE network.

Hatfields of Crowthorne secured second place, hosting plenty of well-attended events. They are the current leaders in hosting regular “Ride Outs,” which they conduct most weeks of the year, ensuring a steady stream of riding opportunities for their local community.

Moonraker Motorcycles was celebrated for hosting the largest RCE event of the year as part of their 40th anniversary celebration. Their monumental “Wings and Wheels” event, held at Felthorpe Airfield in Norwich, successfully attracted thousands of attendees, showcasing the massive appeal of the Royal Enfield community.

Speaking on the awards for Royal Enfield UK, George Cheeseman, country manager, commented,

“The spirit of Royal Enfield is deeply rooted in the community, and in continuing our pure motorcycling spirit. We are immensely proud of our dealers who dedicate their time and passion in creating welcoming spaces and unforgettable experiences for our owners.”

“The efforts of CooperB Motorcycles, Hatfields of Crowthorne, and Moonraker Motorcycles are shining examples of how we continue to focus on the community aspect of motorcycling, and we welcome all efforts to provide meaningful riding experiences to every Royal Enfield owner.

Royal Enfield would also like to take this opportunity to thank all of the dealers who go above and beyond in creating an engaged community.